Ride Concepts

Uncompromising Ride, Unmatched Performance

Born from a passion for mountain biking and a desire to create better-performing footwear, Ride Concepts was founded in 2018 with one mission: to offer the first complete line of mountain bike-specific footwear designed for aggressive riders. What started as a family need for better-fitting shoes quickly evolved into a dream that has reshaped the mountain biking experience.

From their headquarters nestled in Reno, Nevada, Ride Concepts is deeply rooted in the vibrant local riding scene, with access to some of the best trails and bike parks in the world. The brand prides itself on its commitment to quality and innovation, continuously testing and refining their products on real trails by real riders.

Ride Concepts offers a wide range of mountain bike footwear for men, women, and youth. With a focus on durability, comfort, and performance, their shoes are engineered for riders who demand more—whether they’re on technical descents, at bike parks, or racing in World Cup events. Built to withstand the toughest conditions, Ride Concepts shoes are designed to keep you performing at your best, no matter where your ride takes you.